MAX! Awards Winner 2022
On Thursday, March 17th, the Wilmington-Cape Fear Home Builders Association hosted its 2022 MAX! Awards Gala at Union Station in Downtown Wilmington. These esteemed awards are presented by the WCFHBA and the Cape Fear New Home Sales & Marketing Council. The competition honors marketing achievements and excellence in the new homes industry throughout the region. Awards are given to members who made significant or creative contributions to residential marketing through specific accomplishments. The Bill Clark Homes and Legacy Homes team is proud to announce that we brought home sixteen MAX! Awards this year!
BEST DIRECT MARKETING PIECE - The Sanctuary at Sunset Beach by Bill Clark Homes
The Best Direct Marketing Piece is judged on concept, creativity, overall design (copy and layout), execution, and results/effectiveness. The Sanctuary Brochure and the Master Color Palette serve as a two-piece set. We use this collateral for marketing and pre-selling the community. This Brochure informs the buyer of the highlights within the community and information about the entire area of Sunset Beach. We also included an overall amenity map drawing, clubhouse drawing, and fireplace pavilion drawing. The Master Color Palette gives the potential buyer an aesthetic feel of the community's visual ambiance.
BEST LOGO DESIGN - The Sanctuary at Sunset Beach by Bill Clark Homes
The Best Logo Design is judged on concept, overall design, readability, and execution. The creation of the Sanctuary at Sunset Beach logo came from the area itself. Sunset beach is home to a bird sanctuary, and therefore how we came up with "The Sanctuary at Sunset Beach" and the bird symbol as the logo. We wanted the logo to be abstract and not specific because the bird sanctuary is home to many species.
BEST NEW HOMES BROCHURE - Bill Clark Homes & Legacy Homes
The Best New Homes Brochure is judged on concept, copy, design, creativity, readability, layout, execution, and results/effectiveness. This piece is a quad-fold brochure with a pocket folder on the right-hand inside panel. We created this brochure to tell our story in one consolidated handout. Bill Clark Homes and Legacy Homes are both brands of our company. Our biggest question from new customers is, "What is the difference between Bill Clark and Legacy?" We needed a piece that laid it out clearly to our buyers.
BEST PRINT AD - The Sanctuary at Sunset Beach by Bill Clark Homes
The Best Print Ad is judged on concept, creativity, overall design (copy and layout), execution, and results/effectiveness. We ran this print ad in South Brunswick Magazine as a teaser for The Sanctuary at Sunset Beach. The community will not be ready to sell until 2022, so for all of 2021, we ran imagery ads and campaigns to build up a VIP list and boost awareness.
BEST TRADE SHOW BOOTH - Bill Clark Homes & Legacy Homes
The Best Trade Show Booth is judged on display content, visual impact/creativity, layout, and effectiveness. Both of our brands, Bill Clark Homes and Legacy Homes by Bill Clark, had to be represented in one booth. We kept the colors the same across the entire display while also incorporating specifics of both Bill Clark Homes and Legacy.
BEST DESIGN STUDIO - Bill Clark Homes & Legacy Homes
The Best Design Studio is judged on display content, the function of layout, creativity, design, and effectiveness. Our Design Studio is in Leland, North Carolina, a central location for all areas we build in. The studio is home to our Bill Clark Home and Legacy design meetings. Clients work with one of our professional Design Consultants in our showroom, where they can see, touch, and feel all the design options. We made sure the layout of the Design Studio was functional by keeping our design meeting process in mind. Our team offers cutting-edge trends in home design and guarantees our clients that they are choosing from the highest quality of style and front-line options.
INTERIOR DESIGN & STAGING PROFESSIONAL OF THE YEAR – Courtney Salyer
Our designers use a variety of options to tailor Buyers' specific homes to their lifestyles and family needs. Our home plans are thoughtfully-designed with our clients in mind, making choosing your floor plan, structural options, and selections a seamless and exciting experience. Courtney Salyer is one of our talented designers, and we are so thrilled to announce that she has won Interior Design Professional of The Year!
National Association of Home Builders MILLION DOLLAR CIRCLE:
The MAX! Awards also recognize the outstanding performance of WCFHBA members for their accomplishments in new homes sales for the previous year. Our incredibly talented Sales Team won big at this year's Million Dollar Circle, which recognizes sales of new homes as set forth by the National Association of Home Builders.
Platinum Award - Amber Dunn
Platinum Award - Debbie Dorset
Platinum Award - Eric Lank
Gold Award - Ginger Jenkins
Platinum Award - Kelsey Pleasant
Platinum Award - Lucas Wright
Platinum Award - Marilyn Darrough
Platinum Award - Pat Palumbo
Platinum Award for Sales Manager in recognition of distinguished leadership, service, and outstanding sales volume - Robin Campbell
We Couldn't Have Done it Without our Homeowners.
The Bill Clark Homes and Legacy Homes team is thrilled to have our work recognized by the WCFHBA through the MAX! Awards. We work hard to bring high-quality homes and sought-after communities to the area, and we couldn't have done this without some of the best homeowners and team members around.
If you're looking to purchase a new-construction home from an award-winning home builder, look no further than Bill Clark and Legacy Homes. Browse our available homes and communities throughout Greenville, Wilmington, and the surrounding areas.
Contact us today to get started. Fill out an online form or give us a call at 910.550.1167
Writen by Julia Mallozzi
Graphics by Julia Mallozzi
Photos by Wilmington Cape Fear HBA